The Executive AI Playbook: ROI & Implementation

Most AI projects fail not because the technology doesn't work, but because no one calculated the ROI, decided build vs. buy, or planned for the operational reality. This 25-page playbook gives executives the framework to make AI decisions that actually pay off.

WHAT'S INSIDE
• Part 1 — The Five Value Patterns: deep-dive cards for Prediction, Classification, Generation, Personalization, and Optimization — each with the one key question to ask before investing
• Part 2 — The ROI Framework: 4 common ROI calculation errors, the probability-adjusted master formula, full cost accounting table, P(Success) scoring matrix, and a worked customer-service AI example ($180K cost → 354% Y2+ ROI)
• Part 3 — Build vs. Buy: trade-off analysis for Build / Buy / License-API, six-factor decision matrix, and a directional recommendation table
• Part 4 — Two real case studies with actual numbers: DTC Retailer ($155K → $2.4M uplift, 1,448% ROI) and Hospital Sepsis AI (18.4% mortality reduction, 37-month payback)

WHO THIS IS FOR
→ Executives and product leaders evaluating AI investments
→ Operations and ops-strategy roles building AI business cases
→ Consultants and advisors who need a defensible ROI framework