{"product_id":"executive-ai-playbook","title":"The Executive AI Playbook: ROI \u0026 Implementation","description":"\u003cp\u003eMost AI projects fail not because the technology doesn't work, but because no one calculated the ROI, decided build vs. buy, or planned for the operational reality. This 25-page playbook gives executives the framework to make AI decisions that actually pay off.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eWHAT'S INSIDE\u003cbr\u003e• Part 1 — The Five Value Patterns: deep-dive cards for Prediction, Classification, Generation, Personalization, and Optimization — each with the one key question to ask before investing\u003cbr\u003e• Part 2 — The ROI Framework: 4 common ROI calculation errors, the probability-adjusted master formula, full cost accounting table, P(Success) scoring matrix, and a worked customer-service AI example ($180K cost → 354% Y2+ ROI)\u003cbr\u003e• Part 3 — Build vs. Buy: trade-off analysis for Build \/ Buy \/ License-API, six-factor decision matrix, and a directional recommendation table\u003cbr\u003e• Part 4 — Two real case studies with actual numbers: DTC Retailer ($155K → $2.4M uplift, 1,448% ROI) and Hospital Sepsis AI (18.4% mortality reduction, 37-month payback)\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eWHO THIS IS FOR\u003cbr\u003e→ Executives and product leaders evaluating AI investments\u003cbr\u003e→ Operations and ops-strategy roles building AI business cases\u003cbr\u003e→ Consultants and advisors who need a defensible ROI framework\u003c\/p\u003e","brand":"HiddenTech","offers":[{"title":"Default Title","offer_id":48948324663448,"sku":"EXECUTIVE_AI_PLAYBOOK","price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0767\/1994\/7928\/files\/exec-playbook-cover.png?v=1777570298","url":"https:\/\/tlc-tech-products.myshopify.com\/products\/executive-ai-playbook","provider":"Hidden Tech","version":"1.0","type":"link"}